مبانی طراحی رویداد

دسته: طراحی صنعتی، مدیریت
مبانی طراحی رویداد

سال انتشار: 2019  |  212 صفحه  |  حجم فایل: 10 مگابایت  |  زبان: انگلیسی

The Fundamentals of Event Design
نویسنده:
Vladimir Antchak, Olivia Ramsbottom
ناشر:
Routledge
ISBN10:
0815350910
ISBN13:
9780815350910

 

قیمت: 8000 تومان

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کتابهای مرتبط:

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.


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