نقد و بررسی تجارت هاروارد در رهبر قانع کننده

More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others -- including those over whom you have no formal authority. In this book, you'll discover techniques for honing your persuasive powers, such as: Ways to strengthen your credibility and connect emotionally with others How to appeal to six deeply rooted human needs in crafting your proposals How to motivate people to give their best on the job Strategies for adapting your persuasive tactics to your listeners' decision-making styles