استراتژی بازاریابی بین المللی؛ تحلیل، توسعه و پیاده سازی
دسته: سرمایه گذاریسال انتشار: 2022 | 546 صفحه | حجم فایل: 22 مگابایت | زبان: انگلیسی
نویسنده
Robin Lowe, Isobel Doole, Alexandra Kenyon
ناشر
Cengage Learning EMEA
ISBN10:
1473778697
ISBN13:
9781473778696
قیمت: 18000 تومان
برچسبها: بازاریابی بازاریابی بین المللیMajor global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.