بازاریابی؛ افراد واقعی، گزینه های واقعی

For undergraduate Principles of Marketing courses. Real people making real choicesMarketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The9th Editionpresents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what's happening in the world of marketing today.Also available with MyLab MarketingMyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Marketing: Real People, Real Choices,9th Editionis also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience.