داستانهایی که کوهها را به حرکت در میآورند؛ داستان گویی و طراحی بصری برای ارائههای قانعکننده
قیمت 16,000 تومان
سال انتشار: 2012 | تعداد صفحات: 270 | حجم فایل: 53.16 مگابایت | زبان: انگلیسی
Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations
Martin Sykes, A. Nicklas Malik, Mark D. West
Learn how to use stories and visuals to make top–notch presentations
It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization.
The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You′ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change.
Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high–impact and visual presentations that tell a story
Covers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboards
Coauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods
Includes sample Story Maps, templates, practical success stories, and more
Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.