ارتباطات استراتژیک برای سازمان ها
دسته: مدیریتسال انتشار: 2020 | 368 صفحه | حجم فایل: 33 مگابایت | زبان: انگلیسی
نویسنده
Sara LaBelle, Jennifer H. Waldeck
ناشر
University of California Press
ISBN10:
0520298527
ISBN13:
9780520298521
قیمت: 16000 تومان
برچسبها:Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.
Grounded in scholarship and organizational cases, this textbook:
focuses on message design
provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.