Using LinkedIn is a customized, media-rich learning experience designed to help new users master LinkedIn quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to LinkedIn. This book is fully integrated with an unprecedented collection of online learning resources: more than 60 video and audio tutorials as well as additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream LinkedIn users need to know. This practical, approachable coverage guides you through mastering LinkedIn topics including: Creating a profile that achieves targeted goals Finding jobs, consulting opportunities, and clients on LinkedIn Recruiting job candidates Developing a streamlined approach for managing contacts Customizing LinkedIn for maximum effectiveness Using LinkedIn Answers and Groups for research and marketing Extending the power of LinkedIn with applications and tools Becoming a LinkedIn service provider Accessing LinkedIn from mobile devices Advertising on LinkedIn