100 راه برای ایجاد یک تبلیغ عالی
قیمت 8,000 تومان
سال انتشار: 2014 | تعداد صفحات: 208 | حجم فایل: 10.03 مگابایت | زبان: انگلیسی
100 Ways to Create a Great Ad
Laurence King Publishing
100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.
The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.
Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.