مدیریت استراتژیک؛ رویکرد مزیت رقابتی، مفاهیم و موارد
قیمت 16,000 تومان
سال انتشار: 2016 | تعداد صفحات: 692 | حجم فایل: 12.01 مگابایت | زبان: انگلیسی
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Fred R David; Forest R David
For courses in strategy. A Practical, Skills-oriented Approach to Strategic ManagementIn today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. MyManagementLab® not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.