مشاهده آنچه دیگران نمی‌بینند

قیمت 16,000 تومان

خرید محصول توسط کلیه کارت های شتاب امکان پذیر است و بلافاصله پس از خرید، لینک دانلود محصول در اختیار شما قرار خواهد گرفت.
دسته:
بینش‌ها مانند بسیاری از کشفیات بزرگ دنیا ازجمله کشفیات واتسون و کریک درباره ساختار DNA می‌توانند دنیا را تغییر دهند.
ما نیز به بینش‌ها درباره چیزهایی که باعث اشتباه و یا ناامیدی ما می‌شوند نیاز داریم بنابراین می‌توانیم به‌طور موثرتر مشکلات را حل کنیم و کارها را انجام دهیم.
درعین حال دانش کمی دررابطه با زمان، چرایی و چگونگی شکل‌گیری بینش‌ها و یا آن‌چه که مانع آنها می‌شوند، داریم.
در کتاب “مشاهده آنچه دیگران نمی‌بینند” Gary Klein روانشناس مشهور شناختی، این رمز را آشکار می‌سازد.
سال انتشار: 2013  |  تعداد صفحات: 304  |  حجم فایل: 3.01 مگابایت  |  زبان: انگلیسی
Seeing What Others Don’t: The Remarkable Ways We Gain Insights
نویسنده:
Gary Klein
ناشر:
PublicAffairs
ISBN10:
1610392515
ISBN13:
9781610392518

 

عناوین مرتبط:


Insights—like Darwin’s understanding of the way evolution actually works, and Watson and Crick’s breakthrough discoveries about the structure of DNA—can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don’t, renowned cognitive psychologist Gary Klein unravels the mystery.Klein is a keen observer of people in their natural settings—scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself—and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a “smokejumper” see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action?Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are “dumb by design” and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don’t shows that insight is not just a “eureka!” moment but a whole new way of understanding.