تبلیغات و ارتقاء یکپارچه برند

دسته: سرمایه گذاری، طراحی گرافیک
تبلیغات و ارتقاء یکپارچه برند

سال انتشار: 2018  |  450 صفحه  |  حجم فایل: 44 مگابایت  |  زبان: انگلیسی

Advertising and Integrated Brand Promotion, 8th Edition
نویسنده
Thomas OGuinn, Chris Allen
ناشر
Cengage Learning
ISBN10:
1337110213
ISBN13:
9781337110211

 

قیمت: 18000 تومان

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برچسب‌ها:  برندینگ  تبلیغات  

عناوین مرتبط:


Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.


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