رفتار مصرف کننده
دسته: سرمایه گذاری، مدیریتسال انتشار: 2019 | 509 صفحه | حجم فایل: 18 مگابایت | زبان: انگلیسی
نویسنده
Leon Schiffman, Joseph Wisenblit
ناشر
Pearson
ISBN10:
0134734823
ISBN13:
9780134734828
قیمت: 16000 تومان
برچسبها: بازاریابی رفتار مصرف کنندهFor undergraduate and graduate courses in consumer behavior.
Strategic applications for understanding consumer behavior
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.