طراحی هویت برند؛ راهنمایی ضروری برای کل تیم برندسازی
دسته: طراحی صنعتی، طراحی گرافیک، گرافیک، مدیریتسال انتشار: 2018 | 336 صفحه | حجم فایل: 204 مگابایت | زبان: انگلیسی
نویسنده
Alina Wheeler
ناشر
Wiley
ISBN10:
1118980824
ISBN13:
9781118980828
قیمت: 16000 تومان
برچسبها: برندینگWhether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.